Future Music Festival (FMF) is very proud to announce a strategic alliance with The Mushroom Group, Australia’s largest independent music and entertainment group, and its subsidiary Frontier Touring, Australasia’s #1 concert promoter*.
The alliance combines decades of experience, widespread resources and immeasurable expertise across all facets of the music industry. The collective diversity, reach and long-standing relationships now shared, both locally and internationally, will ensure FMF will continue to lead the way in all aspects of festival culture.
From September 1, FMF will team up with the Mushroom Group and Frontier Touring to present the flagship Future Music Festival tour along with its little sister Good Life Festival (under 18s) plus a number of affiliated artist tours. The arrangement will also introduce new ventures in 2014 that are expected to significantly impact the festival and live music landscape in the Australasian region.
The relationship with the Mushroom Group will reaffirm the position of FMF as the largest 100% Australian-owned and operated major touring festival. Whilst FMF has expanded from its roots as an EDM-heavy event into one of the most diverse music festivals in the region, the relationship will continue to amplify this diversification through access to Mushroom’s well-established resources and experience.
Brett Robinson, Festival Director of Future Music Festival said;
“The Future is very bright indeed! With the confidence of a brand new alliance the Mushroom Group, Future Music Festival is poised for its biggest ever season. The strength of the relationship will become apparent when we announce our 2014 line up in a few weeks time”
For Audiences, the partnership represents an even bigger and brighter future for FMF. It will combine extensive skills, strength, global reach and local knowledge to produce a festival experience that is second to none. It will present the world’s biggest and most diverse talent consistently and to a standard worthy of world-wide recognition. Audiences will see a clear focus on technology, state of the art production and a vision to create a highly interactive, well presented and truly enhanced festival experience.
For Mushroom and Frontier, FMF continues to complete the picture of what is already Australia’s most eclectic group of music specialists by adding Future’s expertise in electronic dance music, currently the world’s fastest growing music category. It will also provide a valuable opportunity for Mushroom to continue their push into Asia through the annual Malaysian FMF instalment.
Michael Gudinski, Chairman of the Mushroom Group said;
“It is with great excitement we announce our involvement with Future Music and Good Life Festivals. Our involvement with the festivals will fill a gap within the Mushroom Group that has existed to date.
The first public announcement from the venture is scheduled for mid-September with the line-up for March 2014’s Future Music Festival. This will be closely followed by the line-up announcement of the Southeast Asian edition of the festival which will be held in Kuala Lumpur in the same month. Following the sold-out success of Melbourne and Sydney in 2013, Future Music’s little sister series, Good Life Festival (under 18s) is set to expand to Brisbane and Perth in 2014, doubling the size of what is already the country’s largest underage event series. The line-up will be announced in the coming months.
“Future Music Festival was an early pioneer of the EDM genre and I believe our combined forces can take the festival to new heights, with an even greater focus on the fan experience and the addition of some exciting new innovations.”
Ticket prices will be the best value in the market and popular incentive programs such as ‘book now and pay later’ and ‘Future Fans’ will continue to be offered so that the unique festival experiences are accessible to fans from all walks of life.
FUTURE MUSIC FESTIVAL – Australian Tour Dates 2014
Sat 1 Mar Brisbane
Sun 2 Mar Perth
Sat 8 Mar Sydney
Sun 9 Mar Melbourne
Mon 10 Mar Adelaide
FUTURE MUSIC FESTIVAL ASIA – Kuala Lumpur Tour Dates 2014 *NEW 3 DAY FORMAT*
Thu 13 Mar Day 1
Fri 14 Mar Day 2
Sat 15 Mar Day 3
GOOD LIFE MUSIC FESTIVAL – Australian Tour Dates 2014
Fri 28 Feb Brisbane
Mon 3 Mar Perth
Fri 7 Mar Melbourne
Sun 9 Mar Sydney
ABOUT FUTURE MUSIC FESTIVAL & GOOD LIFE FESTIVAL
Since 2006 Future Music Festival has sold more than 1.4 million tickets in Australia and been responsible for touring the worlds biggest, boldest and most diverse artists including; The Prodigy, Avicii, Skrillex, Swedish House Mafia, David Guetta, Chemical Brothers, The Stone Roses, Bloc Party, Dizzee Rascal, New Order, Jessie J, Fun, Rita Ora, Ellie Goulding, MGMT, Armin Van Buuren, Fatboy Slim, Pharrell Williams, Tinie Tempah and many more. Upcoming tours include the sold out Rudimental tour in September 2013. Good Life Festival has expanded from its warehouse roots in 2010 to become Australia’s largest under age music festival. In 2014 Good Life is set to expand from Sydney and Melbourne, with dates being added in Brisbane and Perth for the very first time.
ABOUT MUSHROOM GROUP
Headed by Michael and Matt Gudinski, Mushroom is Australia’s largest and most successful independent music and entertainment group. Since the Group’s inception in ’73 when a young Michael Gudinski formed Mushroom Records and Mushroom Music Publishing, Mushroom has grown to become a collective of near two dozen specialist brands who are each leaders in their own right across the music and entertainment industry. Incorporating international and domestic touring, booking agencies, record labels, merchandising, music publishing, creative and marketing services, venues, exhibition and events production, film and television production; there is almost no end to what the Group is involved in and can offer. The combined power and expertise of entities like Frontier Touring, Love Police ATM, Liberator, Artist Voice, Liberation Music, Mushroom Music Publishing, Harbour Agency, Ivy League, Premier Artists, I Oh You, Illusive, Mushroom Pictures, [PIAS] Australia and Roundhouse is unparalleled almost anywhere else on the planet.
ABOUT FRONTIER TOURING
The Frontier Touring Company is one of the most respected, long-standing and proactive concert promoters in Australasia. Formed in 1979, Frontier has played a fundamental role in entertaining Australians and New Zealanders across three decades and developing the live music scene in the region. Since its inception, Frontier has toured some of the world’s most established and exciting artists, from Guns ‘N Roses to Sleigh Bells, Kylie to Blur, Justin Timberlake to JLO, Billy Joel to Regina Spektor, The Eagles to The Strokes and everything in between. In the past year alone, Frontier has brought out Bruce Springsteen, Alt-J, Miike Snow, Vampire Weekend, Ed Sheeran, Morrissey, Rod Stewart and Tool to name just a few.